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Public Relations Consulting Quiz

Which of the following is not an element in the "triple squeeze" felt by public relations consultants?

When did public relations consulting begin as an industry?

Which public relations pioneer is credited with inventing the press release as a way to inform reporters about events before they learned about them elsewhere?

Which public relations pioneer wrote the first book on public relations, titled Crystallizing Public Opinion?

Which public relations pioneer founded the first large-scale public relations consulting business and also created the March of Dimes for President Roosevelt?

All of the following are names of large public relations consulting firms EXCEPT

All of the following are names of large public relations consulting firms EXCEPT

When a public relations consulting firm uses the pyramid structure, what is it doing?

What are the two key financial skills that are critical for the agency manager?

The expense of total compensation (salaries and benefits) tends to make up what percentage of the income of a public relations consulting firm?

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