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Ad Effectiveness Quiz

A marketer of vitamin and mineral supplements targeted to people over 50 has developed an ad in which it implies that older people who take its supplements have the desire and the vigor to engage in sexual activities in the most unusual places. Using what kind of pretests, would the marketer discover many older people consider the ad offensive?

A consumer jury has been asked to rate a series of automobile commercials. Many members of the jury grew up during the 1990s and really like reggae bands. Only one of the commercials uses a reggae sound track. They ranked this commercial as their favorite even though they also admitted that the car was difficult to see in the commercial lighting and the copy was boring. The _____ caused them to like the commercial based on a single attribute

The primary advantage of using a dummy advertising vehicle to pretest finished ads is

Eye tracking :

With which type of advertising effectiveness testing are "bingo cards" used?

The most popular method of posttesting an ad's effectiveness in the broadcasting industry is:

The advantage of test marketing ads is

For tracking studies to successsfully measure and ad's effectiveness

The two basic methods for measuring the effectiveness of sponsorship are:

Cleanliness is extremely important in Japan.it is not unusual for japaneese citizen who is giving money as a gift to wash it before presenting it.the importance of cleanliness is an example of

Tagged as: older people, older people, commercial
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