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Advertising And Sales Promotion Quiz (Advertising, Appeal, Product)

The first step in the advertising decision process is

All of the following steps are part of the planning process used to develop an organization's advertising program EXCEPT

Most advertising messages are made up of two types of elements. They are

Information and persuasive content can be combined in the form of an appeal to

The primary purpose of a competitive advertisement is to

Three common advertising appeals include

Which of the following is an important guideline when using fear appeal?

__________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior

__________ appeals imply either directly or more subtly that the product is more fun or exciting than competitors’ offerings.

Which of the following statements describes a problem with using humorous appeals in advertising?

Tagged as: advertising appeal, advertising appeal, advertising
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