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Advertising Medium Quiz

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

Which of the following statements about radio as an advertising medium is true?

One reason for using radio as an advertising medium is

One reason for using magazines as an advertising medium is

One reason for NOT using newspapers as an advertising medium is their

Which of the following statements about magazines as an advertising medium is true?

Which of the following statements about newspapers as an advertising medium is true?

Which of the following statements about the Internet as an advertising medium is true?

One reason for using the Internet as an advertising medium is

Called __________, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers