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Advertising Message Quiz

Which of the following is true about creating the advertising message?

The means by which the advertising message is communicated to the target audience is through

Which of the following types of media garners the largest amount of advertising expenditures?

__________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. The average number of times a person in the target audience is exposed to a message or advertisement is called

__________ is defined as the number of different people or households exposed to an advertisement.

Frequency is defined as the

Gross rating points (GRPs) are

CPM with respect to advertising is defined as the

One of the advantages associated with television as an advertising medium is that it

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