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Brand Management Quiz

At the center of a brand’s characteristics is the following

Brands like to stay contemporary because of

A good brand contract

A brand-based model reveals the following

While developing the brand picture, first of all, you envision

Brand management came into being for which of the following reasons

Features and attributes of brands translate into benefits and _____________ are also fulfilled along with these benefits.

Continuously renewing the difference makes your product __________.

The most important factor in brand management is to ensure that your ___________ must be matching with consumers’ perceptions.

To have value, a brand must offer which one of the following?

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