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Brand Management Quiz (Brand, Customers, Include)

A change in positioning may cause _______________ in price.

When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as

Brands are diversified because

Benefits of having different brands include all of the following except

When the same brand name holds several products in different markets, it is known as the

___________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.

Introduction of another strength of a medicine by a pharmaceutical company is an example of

The __________ relates to extra benefits that a brand offers to its customers.

Factors affecting the choice of distribution channel include

________ provides a good quality of service because of a direct interface with the customers, but it is expensive.

Tagged as: brand
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