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Brand Management Quiz (Channel, Communication, Based)

The elasticity of sales to sales promotion is __________ that of advertising.

If two different brands are distributed by one company, it is considered under

For communication to be effective it should be

A good channel system must automatically offer _____ to the customers.

Marketing communication is done to achieve the objective of

A mix of different communication tools has a better chance of achieving

A company’s own retail outlets are meant

The power based on a channel member’s superior knowledge and information about his products is called

Advertising _____ is capable to attract consumers only if it is based on their needs.

Mostly, the major source of power throughout the distribution channel is

Tagged as: channel
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