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Brand Managers Quiz

A great effort in terms of time and money is required for __________; and despite the effort, results are not guaranteed.

Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

_________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.

While defining the industry during the analysis, brand managers must consider

A ___________ has to answer the questions like what would be the short of market if our brand is not there.

Brands are born out of the following strategies

Right branding increases __________ of the product, which should be more than that of the generic product.

Introduction of more brands and extensions leads to __ with no new benefits to consumers.

The difference between company’s present financial position and the financial objectives is known as

Brand assets include

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