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Business Management Quiz (Business, Markets, Advantage)

Segmentation is a way of

Porter's generic strategies are

At corporate level, diversification comes about when a firm is involved in two or more

Economies of scale are derived from

Which of the following might be sources of synergy between two business units?

Segmentation is a compromise between two ideals: mass marketing and

Substantial changes to the range of offerings or the markets served or both are known as

On average, the highest levels of profitability are shown by

Which of the following outcomes is NOT an advantage of a completely vertically integrated business?

Which of the following might NOT be an advantage of increasing the number of countries in which a clothing firm does business?

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