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Business Unit Quiz

The corporate level is where top management directs:

Setting corporate goals provides:

A corporate strategy consists of a consumer corporate ________:

The ratio of sales revenue to total industry sales is a company's:

The business unit strategy has three major components:

A business unit goal is a _______ target the business unit sales to react in an effort to achieve its mission.

The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:

A useful framework used to assess a company's investments/divisions is called:

Cash cows are SBU's that typically generate:

Business unit competencies should be distinctive enough to provide a(n):

Tagged as: business unit, business unit, unit
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