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Company S Quiz

You are directed to study the factors that are larger societal forces that affect your company–demographic, economic, natural, technological, political, and cultural. What are you studying?

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

All of the groups within a company are called the ________.

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

Which type of market buys goods and services for further processing or for use in the production process?

Workers, managers, and members of the board of directors are all part of a company's ________.

A radio station that carries news, features, and editorial opinions about your area is which type of public?

Which demographic group has a relatively cautious economic outlook, cares about the environment, and responds favorably to socially responsible companies?

Research has shown that the most important demographic trend in Europe is the ________.

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