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Competitive Advantage Quiz

Which of the following are NOT likely to be sources of relatedness between businesses?

Learning from trying out new and different things is termed

The 'operations' in a passenger airline service would be

One of the following is the correct definition of marketing used by the Chartered Institute of Marketing and the others are fundamentally flawed. Which one is correct?

According to the followers of Milton Friedman, what is the link between companies' marketing and social responsibilities?

Synergies allow businesses to add value to one another whereas the extent to which the corporate centre can add value to each of its businesses is called

In the value chain, primary activities are

An organization has competitive advantage in the markets in which it competes but its culture is rather inwards looking and complacent. In this situation it is unlikely that competitive advantage will be

A builder who has a full order book during a period of economic prosperity and leaves his potential customers waiting for work to be completed is most likely showing what type of business orientation?

Buying decisions generally follow a pattern of overlapping stages. Which of the following best describes the typical stages of the buying process?

Tagged as: competitive advantage, competitive advantage, markets
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