Shortcut Navigation:

Customer Life Cycle Quiz

Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?

The four marketing activities within the customer relationship management include customer selection, customer acquisition, customer retention, plus:

There are different techniques to both initiate and build relationships with customers by using a combination of online and offline techniques. What is the 'customer life cycle' though?

Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:

E-commerce managers aim to deliver the most effective mix of communications to drive traffic to their e-commerce sites. The different techniques can be characterised as:

Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications?

RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?

Social media (e.g. Facebook, Twitter) usage has become so widespread that to discount a social media strategy would be a mistake best avoided. Social customer relationship management (Social CRM) is a relatively new term which helps to define the broad scope of social media across the customer life cycle and value chain. The Altimeter report (2010) provides a framework for reviewing strategy implementation and is known as:

A strength of social media and viral marketing is:

Online marketing communications include the development on online partnerships and are regarded as an important part of a marketing mix. There are three key types of online partnerships; link building, affiliate marketing, and one other:

Tagged as: customer life cycle, customer life cycle, social media, customer life cycle, customer life cycle, social media, customer
Home | About | Create | Register | Privacy | Terms | Sitemap | [Facebook] [Twitter] [Google+]