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Customer Relationship Quiz

Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?

To avoid traffic gridlock in large metro areas, a community might use ________ to discourage travelers from driving during peak commuting hours.

As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and ________.

When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.

Frequent flyer programs offered by airlines are an example of a ________.

Greater consumer control means that companies must rely more on marketing by ________ than by ________.

The ultimate aim of customer relationship management is to produce ________.

Which of the following is currently the fastest-growing form of marketing?

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are carried to final buyers.

Which of the following has not contributed to the deeper, more interactive nature of today's customer relationships?

Tagged as: customer relationship, customer relationship, customer
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