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Direct Market Campaign Quiz

Which of the following direct marketing form has the following characteristics:well suited to one-to-one communication,high target-market selectivity,can be personalized,is flexible and allows easy measurementt

All of the following have recently become popular forms of mail deleivery except

A ………… is defined as being as being a printed,bound piece of at least eight pages,selling multiple products and offering a direct ordering mechanism

The form of direct marketing where one could find infomercials and home shopping channels would be

A 30 minute program designed specifically to sell something is called a

IF a company places an information and ordering machine in stores,airports or other locations, it is using a……………..to market its products

American greetings use…………to help create personalized cards

…………….. Is defined as being direct marketing campaigns that use multipe vehicles and multiple stages to improve response rates and profits

The integrated direct marketing campaign begins with ``

The toughest public policy issue now facing the direct marketing industry is

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