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Direct Market Form Quiz

If a company uses letters, ads, samples, foldouts, and other “salespeople with wings” sent to prospects on mailing lists, it is using which of the following direct marketing forms ?

Which of the following direct marketing forms has the following characteristics: well suited to one-to-one communication, high target-market selectivity, can be personalized, is flexible, and allows easy measurement of results ?

All of the following have recently become popular forms of mail delivery EXCEPT

A(n) __________ is defined as being a printed, bound piece of at least eight pages, selling multiple products, and offering a direct ordering mechanism.

The form of direct marketing where one could find infomercials and home shopping channels would be

A 30-minute television program designed specifically to sell something is called a(n)

According information found in the text, the current infomercial champ is

If a company places an information and ordering machine in stores, airports, or other locations, it is using a _____________ to market its products.

American Greetings use ____________ to help customers create personalized cards.

______________ is defined as being direct-marketing campaigns that use multiple vehicles and multiple stages to improve response rates and profits.

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