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Direct Marketing Quiz

Setting call objectives usually occurs in the Pre Approach step of the effective selling process model

The need-satisfaction approach calls for a quick close since consumers will have already solved their own problem and are looking to exit the sales situation with minimum of difficulty

Many salespeople do not take the closing step of the selling process well

Most companies today take the transaction approach to personal selling

Direct marketing is characterized as being a marketing effort that targets broadly with standardized messages and marketing efforts C

Direct marketing is direct communication with carefully targeted individual consumers to obtain an immediate response

The earliest direct marketers were found in mass media-specifically in radio

Most companies still use direct marketing as a supplementary channel or medium for marketing their goods

Direct marketing is now the fastest growing form of marketing

One of the major forms of direct marketing is personal selling

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