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Holistic Marketing Incorporates Quiz

Marketers argue for a ________ in which all functions work together to respond to, serve, and satisfy the customer.

________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.

________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

Companies who form a ________ collect information on each customer’s past transactions, demographics, psychographics, and media and distribution preferences.

The ability of a company to deal with customers one at a time has become practical as a result of advances in ________, computers, the Internet, and database marketing software.

One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are ________.

Holistic marketing incorporates ________, ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management.

Marketing is not a department so much as a ________.

Holistic marketing incorporates ________ and understanding broader concerns and the ethical, environmental, legal, and social context of marketing activities and programs.

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