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Intermediary Play Quiz

Which of the following is not a typical supply chain member?

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

A company's channel decisions directly affect every ________.

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

Intermediaries play an important role in matching ________.

Which of the following is not a key function that intermediaries play in completing transactions?

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.

Historically, conventional channels have lacked the leadership to ________.

A channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a ________.

Tagged as: intermediary play, intermediary play, channel
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