What does the type of approach does target marketing follows if, scattering of marketing effort follows a “shotgun” approach
Which type of marketing involves the production, distribution and promotion in bulk of one product for all buyers
What type of marketing from the following, creates the largest potential market leading to lowest costs with higher margins
Which of the following term refers to the a customer group having same needs
Which of the following contains a naked solution and discretionary option
Which of the folowing preferences pattern does an marketing manager will face if the market shows no natural segments and consumers have similar preferences`
Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stain-removal, et cetera. Which of the following preferences pattern would most likely apply t`
Which technique is utilized by marketers for bifurcating niches
Which of the following does not consitute a feature of a niche
What factor has been the most prominent factor for niche marketing?