Shortcut Navigation:

Marketing Activity Quiz

Marketing management is the art and science of all the following EXCEPT ________.

The marketing environment consists of the task environment and the broad environment.

Mohan Sawhney proposed the concept of a metamarket to describe ________.

Robert Lauterborn states that the sellers four P's correspond to the customers' four Cs. Which P corresponds to Convenience?

Large, well-known businesses do not need to be concerned with marketing.

Developing internal marketing skills takes ________.

Marketing deals with identifying and meeting ________ and ________ needs.

The success of the Apple iPod was due to design of the "right" product based on careful marketing homework.

The supply chain represents a _________.

Integrated marketing requires that the design and implementation of any marketing activity without considering any other marketing activities.

Tagged as: marketing activity, marketing activity, marketing
Home | About | Create | Register | Privacy | Terms | Sitemap | [Facebook] [Twitter] [Google+]