Shortcut Navigation:

Marketing Channel Quiz

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

Hybrid marketing systems are also called ________.

The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.

In many industries, traditional intermediaries are dropping by the wayside because of changes in ________ and the growth of ________ marketing.

Which of the following should be the first step in designing a marketing channel?

Companies should state their channel objectives in terms of targeted levels of _________.

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.

Tagged as: marketing channel, marketing channel, marketing
Home | About | Create | Register | Privacy | Terms | Sitemap | [Facebook] [Twitter] [Google+]