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Marketing Concept Quiz

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment. experience

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E’TRADE, and dozens of others, established manufacturers and retailers became “brick-and-click” oriented by adding online services to their existing offerings. This process became known as ________.

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________ understanding and meeting customers’ expressed needs.

According to Theodore Levitt, who drew a perceptive contrast between the selling and marketing concepts, ________ is preoccupied with the need to convert products into cash.

In the course of converting to a marketing orientation, a company faces three hurdles _______.

Companies that practice both a reactive and proactive marketing orientation are implementing a ________ and are likely to be the most successful.

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Tagged as: marketing concept, marketing concept, marketing
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