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Marketing Manager Quiz (Market, Manage, Product)

David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”

Some companies are now switching from being solely product-centered (with product managers and product divisions to manage them) to being more ________ centered.

Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

________ can increasingly be conducted electronically, with buyer and seller seeing each other on their computer screens in real time.

Top management is going beyond sales revenue alone to examine the marketing scorecard to interpret what is happening to ________.

At the heart of any marketing program is the ________—the firm’s tangible offering to the market.

_______ activities are the means by which firms attempt to inform, persuade, and remind consumers directly or indirectly about the brands they sell.

Marketing evaluation and ________ processes are necessary to understand the efficiency and effectiveness of marketing activities and how both could be improved.

Companies who form a ________ collect information on each customer’s past transactions, demographics, psychographics, and media and distribution preferences.

Holistic marketing incorporates ________, ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management.

Tagged as: market manage, market manage, market
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