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Marketing Manager Quiz (Markets, Customers, Product)

In ________more customers would like to buy the product than can be satisfied.

Marketers often use the term ________ to cover various groupings of customers.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Global marketers must decide ________.

Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

The ________ promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing.

Many countries have ________ industries to create greater competition and growth opportunities.

Customers are showing greater price sensitivity in their search for ________.

Rising promotion costs and shrinking profit margins are the result of ________.

Tagged as: markets
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