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Markets Communications Include Quiz

Key words to remember in defining public relations include:

The public relations process can be defined as RACE. What is RACE?

Another term for public relations is:

Susan recognizes the essential abilities to obtaining a career in the public relations field. What skill is LEAST important to Susan?

______ is a negative term used to describe someone working in the public relations field.

A(n) ______ is typically more objective than a public relations practitioner.

_____ is the management process whose goal is to attract and satisfy customers by building and maintaining markets for an organization's products or services.

The trend toward integrated marketing communications includes all of the following reasons EXCEPT:

Integrated marketing communications includes:

In the conceptualization of public relations as a cyclical process, ______ leads to the assessment of the program.

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