According to the text,income levels,employment rates,education levels, and occupation distribution are all part of a nation's …………..environment
Cleanliness is extremely important in Japan.it is not unusual for japaneese citizen who is giving money as a gift to wash it before presenting it.the importance of cleanliness is an example of
According to the policies of the malaysian government."advertisements must not project or promote an excessively aspirational lifestyle".this policy would be part of the ……….for a company wanting to promote its
One advantage of global marketing and global advertising is
The fact that switzerland is admired worldwide for its methodical precision and its trustworthiness explains why the swiss banking industry
Breathe right nasal strips wre first introduced to help athletes take in more oxygen and later found to control snoring.cns inc,the u s company that first introduced the nasal strips has been successful in the us
Most global marketers use a stratergy called………….in which themes,copy,and visual elements are adapted for local markets
Shiseido, a Japanese manufacturer of cosmetics and toiletries, markets its products in most Asian countries. It has found cultural differences require it to develop separate advertising and promotional strategies for countries and even for the regions within China. What kind of organization structure is Shiseido using
Advertising executives state the major reason for the consolidation of all advertising activities with one agency instead of the use of several small localized agencies is due to
The criteria a company should use for selecting an ad agency to handle international advertising includes: