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Online Marketing Quiz (Market, Customer, Demand)

Web 2.0 is a term that describes:

Which of the following is central to any definition of marketing?

At home, at school, at work, and at the local supermarket, Europeans see _____ almost everywhere they go.

According to the simple five-step model of the marketing process, a company needs to _____ before designing a customer-driven marketing strategy.

When backed by buying power, wants become ________.

When marketers set low expectations for a market offering, they run the risk of ________.

Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.

In addition to attracting new customers and creating transactions, the goal of marketing is to ________ customers and grow their business

In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently

Selecting which segments of a population of customers to serve is called ________.

Tagged as: market
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