_________include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.
Firms that help the company to stock and move goods from their points of originto their destinations are called:
Which of the following would be an example of a marketing services agency?
All of the following are considered to be a type of customer market EXCEPT a:
Which of the following would be considered a customer market?
The type of customer market that buys goods and services for further processing is called a:
If your company were to make a product, such as a suit of clothes, and sell that product to a retailer, your company would have sold to the ___________ market.
If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.
A ______________ is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
All of the following are significant publics that affect an organization’s ability to achieve its objectives EXCEPT: