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Outdoor Advertising Quiz

Billboard advertising is most effective for __________ advertising.

One reason for NOT using the outdoor advertising is

The most common form of outdoor advertising is

Buyer turnover is defined as

The speed with which buyers forget about a brand if advertising is NOT seen is called

Flighting schedules would most likely be used for advertising

Which of the following statements about transit advertising is true?

Which of the following is the definition for purchase frequency?

The three approaches to setting advertising schedules are

Continuous scheduling would most likely be used for advertising

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