Quizific | Public Relates Process Quiz

Who first articulated the acronym RACE used to describe the public relations process?

John Marston

James Grunig

Don Schulz

Dennis Wilcox

The research step of the public relations process can be described as:

The discovery phase of the problem-solving process

The measurement of how effectively and efficiently a public relations effort met the organization's goal

The strategy phase of a problem-solving process

The execution phase of a public relations process

______ has the fastest-growing public relations market in the world.

China

Japan

India

United States

When working in ______, a public relations professional relates directly with legislatures and regulatory agencies on behalf of the organization.

Publicity

Industry Relations

Government Affairs

Community Relations

What characteristic is NOT shared by public relations and journalism?

Both use one channel for disseminating messages

Both write in a journalistic style

Both interview people

Both work with deadlines

______ buys space and broadcast time through mass media outlets, addresses external audiences, and focuses on selling goods and services.

Sales Promotion

Marketing

Direct Response

Advertising

One way public relations activities contribute to fulfilling marketing objectives is by:

Developing promotional material to foster interest in an upcoming news conference

Providing third-party endorsements about a company's products or services

Establishing a company newsletter

Promoting company expansion in media outlets

Internships provide students with:

Future employment with the company

Their own office

A high salary or hourly wage

Experience and training

According to PRWeek, which of the following disciplines earns the highest salary?

Public Affairs

Marketing Communications

Crisis Management

Community Relations

Public relations stereotypes are perpetuated mostly by:

Movies and Advertising

Advertising and Journalists

Editorials and Businesses

TV and Journalist