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Public Relations Research Quiz

Generally speaking, the relationship between public relations and research is

When should research be used in the public relations process?

Research should tell a public relations practitioner

In 1997, the Institute for Public Relations Research & Education offered seven guiding principles in setting standards for public relations research. Which of the following is NOT a principle?

Research used primarily to set program objectives and to develop messages is

A research tool that captures a quick "picture" of a current situation is called

Surveys generally consist of what four elements?

Which of the following is important when writing a questionnaire?

David needs a survey technique with a high return rate and the ability to clarify respondents' answers. He will use the results to design another research questionnaire. David's best choice of techniques is

One disadvantage of using the Internet for research is that the Internet

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