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Sales Force Management Quiz

The integrated direct marketing campaign begins with a(n)

The toughest public policy issue now facing the direct-marketing industry is

The largest association for businesses interested in interactive and database marketing is the

Robert Louis Stevenson was once quoted as saying that “everyone lives by selling something.”

Selling is one of the oldest professions.

The modern image of the salesperson is that of a loner, travelling their territories, trying to put their wares off on unsuspecting buyers.

An order taker’s position demands skill in creative selling.

Personal selling is the profit arm of the promotion mix.

Sales force management is the analysis, planning, implementation, and control of sales force activities.

The first major decision to be reached when constructing a sales force management system is to recruit and select salespeople.

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