Shortcut Navigation:

Sales Promotion Quiz

Sales promotions, which are directed to ultimate consumers and are used to support advertising and personal selling, are called

The offer of one free pizza with the purchase of one pizza at the regular price might appeal to you one evening. This type of incentive offer is an example of

For marketers, the primary objective of coupons is to

A marketer who wanted to reduce coupon and rebate fraud should

A premium is called __________ when the cost charged to the consumer covers the cost of the item.

Which of the following describes a method used by coupon cheaters to defraud consumer goods manufacturers?

The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a

Sampling is an appropriate strategy for which type of products?

A sales promotion that takes the form of an advertising sign, which sometimes actually holds or displays the product, and which is often located in high-traffic areas near the cash register or the end of an aisle are called

A brochure sent to retailers began with the following statement: "Retailers, these new sunglasses come with their own attractive free-standing carousel that fits perfectly next to your cash register." Which sales promotion does this exemplify?

Tagged as: sales promotion, sales promotion, sales
Home | About | Create | Register | Privacy | Terms | Sitemap | [Facebook] [Twitter] [Google+]