The step in the selling process where customer problems and concerns need to be addressed is called the ____________ step.
One of the hardest stages for the salesperson to handle well is the ______________ stage.
Asking for an order, reviewing points of agreement, or offering to help to write up the order are all indications of which stage in the selling process ?
The last stage in the selling process is the ________________ stage.
Most companies today are moving away from _________________ to the practice of relationship marketing.
______________ is the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders.
_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
Which of the following has as one of its characteristics the ability and intent to communicate on an interactive basis ?
Most marketers today see direct marketing as a means to interact with customers to
According to recent studies, all of the following are ways direct marketing benefits customers EXCEPT