The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
Companies see ________ as an opportunity to enhance their corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase press coverage.
When a customer has a(n) ________ need he/she wants a car whose operating cost, not its initial price, is low.
During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________.
For each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s).
________ reflects the perceived tangible and intangible benefits and costs to customers.
If a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using what is called a ________.
_______ includes all the actual and potential rival offerings and substitutes that a buyer might consider.
The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.
The ________ process consists of analyzing marketing opportunities; selecting target markets; designing marketing strategies; developing marketing programs; and managing the marketing effort.