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Target Market Quiz

The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

Companies see ________ as an opportunity to enhance their corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase press coverage.

When a customer has a(n) ________ need he/she wants a car whose operating cost, not its initial price, is low.

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________.

For each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s).

________ reflects the perceived tangible and intangible benefits and costs to customers.

If a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using what is called a ________.

_______ includes all the actual and potential rival offerings and substitutes that a buyer might consider.

The ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.

The ________ process consists of analyzing marketing opportunities; selecting target markets; designing marketing strategies; developing marketing programs; and managing the marketing effort.