Customer churn refers to ____.
Frequency programs (FP's) are designed to provide rewards to _____.
Through _____ marketing statisticians can extract useful information about individuals, trends, and segments from the mass of data.
One problem that can deter a firm from effectively using CRM is _____.
Services differ from the production of tangible goods in which of the following ways:
Companies have utilized the Malcolm Baldrige National Quality Award mostly for the purpose of:
A user-based definition of quality is usually highly meaningful for people who work in:
Which of the following is false regarding inspection under the Deming philosophy?
The cost to gain a new customer is about ____ times more costly than retaining an existing one.
In the context of total quality, companies need to make long term commitments to which of the following stakeholders?