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Total U S Quiz

“Junk phone calls” are a problem that seems to be on the increase. In response, the view of the Direct Marketing Association is that:

The fastest growing form of marketing today is

According to the Direct Marketing Association, total U.S. spending of direct marketing exceeded _________ in 2000, or more than 56 percent of total U.S. advertising expenditures.

A(n) ___________ is an organized collection of comprehensive data about individual customers or prospects.

All of the following would be appropriate ways to use a customer database EXCEPT

All of the following are items or categories that are typically found in a customer database EXCEPT

Companies can use their databases in all of the following ways EXCEPT

All of the following are cited by the text as being forms of direct marketing communication EXCEPT

Telemarketing has become a major direct marketing tool. Toll-free numbers (800 numbers) are classified as _______________ telephone marketing.

Marketers use _____________ telephone marketing to sell directly to consumers and businesses.

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